As you may be able to tell, there is something new on the right side of our blog – YES, it is the cover of our new e-book, “Business Tools??? – Executives View of Social Media” – it has finally been released!! We are so excited that it is finally here. We actually got the…
Clay and I just had a great experience. Nancy Truitt Pierce, owner of WoodsCreek Consulting, asked us to speak to her executive group of CIOs and CTOs today. While we can’t share the names of those in her super, private, top secret, locked down secure group, we can tell you it includes some of the…
RESULTS were certainly a common area of interest/concern as it relates to Social Media. How to measure results is a widely discussed topic among Social Media Experts (if there truly are any), Marketing, PR, Communications Groups, etc. This discussion will be going on throughout all of 2010 and probably beyond. After all, measurable results are…
You, our audience of followers, readers, and advocates, has connected with us as SOCIAL MEDIA FOR EXECUTIVES for the past year during our “evangelist speaking tour” talking to CEOs, Business Owners, and other Top Executives. We were on a mission. That mission was to educate and share the message about the “Revolution” called Social Media…
For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….
We want to thank both Dennis Brislawn and Tom Lofton from the law firm, Brislawn Lofton PLLC, for co-sponsoring us to speak to a group of their clients and friends – what a great group of people. We also want to thank David Scherling, General Manager at El Gaucho in Bellevue for hosting the event…
Clay and I just wanted to thank Shirlaws Coaching in Seattle for hosting a wonderful event at the Meydenbauer Center last Wednesday afternoon. We had the privilege of being their guest speakers for their “Catch the First Wave” event. What an incredible event – thank you for inviting is to speak. We especially want to…
The beauty of being focused on helping CEOs, Business Leaders and other Top Executives get engaged with Social Media is that you get to hear some great comments and you get asked some great questions. This is one of the best learning experiences I have ever had for understanding what goes on in the minds…
I have been reading a number of articles, blog posts, twitter and other content on what others think is the “secret to successful blogging” and I am shocked! Most are missing the biggest value of blogging. Most believe that if you have something to say and it can’t be said in 140 characters (twitter and…
In our seminars we run across many companies who assume that young people are social media experts. We are the first to acknowledge that many young people are effective users of social media for their social lives, but we also note that most of them have given little thought on how to use these same…