I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
Category Archives: Risk
How much is your "BRAND" worth?
I have to admit – I”M SHOCKED! This past week I was talking to a lady in charge of social media marketing for a software company about who they were using/hiring to be in charge of their social media strategy and planning. With my background in corporate strategy, naive Blaine thought they were actually talking…
Beware of the "Low Barrier to Entry" consultant
Over the past 9 months we have been seeing more and more so-called “Experts, Gurus, Ninjas, Mavens” and a host of other names pop up in the world of Social Media. Is that a bad thing? Not if you don’t mind putting your BRAND in the hands of a recently laid off traditional marketing person,…