Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
Category Archives: Relationships
Do you have “Passion”?
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
WOM is a strategy…not a tactic
I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” The answer is, not much. Word-of-Mouth embodies both STRATEGY and CULTURE. It is not something you wake up one day and say to yourself, “Maybe we should work on word-of-mouth today or this month as our new initiative.” Sadly, it just…
“Pimping” or Helping – which are you?
In the world today, you are either “Pimping” yourself, your company, or your products OR you are focused on “Helping” others so they can be more successful. Be honest with yourself and take a good look at what you do as a business or an individual. With the introduction of Social Media in the world,…
“Transparency” – The new “Magnet”
I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people). What a great event and what great people. I still can’t believe how it came tumbling down –…
Promoting won’t get you WOM – unless you’re a coupon
While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience. From a business perspective, this is the holy grail – “getting more of the right…
When CRISIS can build LOYALTY…
One of the blogs I regularly follow is Seth Godin. Why Seth? He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics. I was thinking the other day about a particular topic to talk about – how…
Authenticity is an "accelerator"
One of the wonderful aspects social media has brought to the forefront is the need to be authentic. This was never a problem decades ago when everyone pretty much knew you and what you were about so it wasn’t a big issue. But as we have spread out around the world it has been much…
Getting "It’s all about ME" to work for you
There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”. We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier…
Stop "Telling" and start "Helping"
If you are going to get the most value out of using social media, it is important to remember what is at the core of social media – building more trust and stronger relationships. If you think about it, how many relationships have you personally built by not engaging in a dialog but by dominating…