With the upcoming 4th of July holiday coming up, it made me think of the parades and fanfare that goes on around this terrific holiday. But it also made me start thinking about the “noise” level that accompanies these events. Then it hit me… With all the companies I talk to about social media, by…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
I had the privilege of speaking to a great group of marketing leaders from the Sr. Marketing & Operations Roundtable (MM&O) of SMPS in Seattle this week at the offices of KPFF Engineering. Generally my audiences are their bosses – the CEOs and Business Owners of companies and organizations. But today, I got to speak…
Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
We just finished a weekend where there is tremendous hype about all the “Superbowl ads” and how awesome they are going to be and how we should almost watch the game for the ads. What about the game? Have we gotten to a point where the ads become more important to a larger and larger…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…
I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…
This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used. In the future, the amount of flyers that are sent out through the mail will drop dramatically. Most I’m sure will be like me and take them from mailbox to recycle and never…