Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
Category Archives: “Pull” marketing
Thanksgiving is a great teacher for social…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…
Leveraging the most powerful sales tool you have…
Have you ever gotten a new client or new sale because of Word-of-Mouth? Of course you have, we all have. It is, without question, the best way to get a we client or customer. Not only is it your “lowest cost of sale” when you calculate how much it costs you to get a new…
Is your audience “sharing” or “deleting” your content?
I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…
Tom Skerritt, film legend agrees…
I had the wonderful experience to listen to film legend, Tom Skerritt, at the Zino Society Entertainment Forum last week. His speech was passionate, emotional, and heartfelt by everyone – and was spot on with his topic. I pretty much know nothing about the film industry, other than I like movies and know what I…
Do you have “Passion”?
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
“Pimping” or Helping – which are you?
In the world today, you are either “Pimping” yourself, your company, or your products OR you are focused on “Helping” others so they can be more successful. Be honest with yourself and take a good look at what you do as a business or an individual. With the introduction of Social Media in the world,…
To be BIG you have to think SMALL…
Want to build thousands of followers and have lots of people talking about about you? Then start thinking small. That’s right, in the world today, if you want to build a tremendous following of the “right people” you must start by thinking small. Social Media is most powerful when you start with a small group…
Thank you…Lots of Downloads!!
Well it has been less than a week since we officially launched our new e-book, “Business Tools??? – Executives View of Social Media for Business“, and we have already had hundreds of downloads – THANK YOU!!We know we were trying something different when we announced the new e-book and offered it for FREE – as…
No wonder it doesn’t work…
This past week I had the opportunity to meet with a friend of mine in the real estate business. I won’t share his/her name because this isn’t going to be a favorable story – except for you the reader. We met for coffee to find out what he/she was doing with social media in their…