“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
One of the great success stories of Rotary International has to be what Kelly Kyle and her team at the Redmond Rousers Rotary have done in the local area. It reminds me of the old childhood story of the “Little Engine that Could” and how it just kept trying and trying and trying and finally…
WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…