WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…
I give hundreds of speeches a year to CEOs, Business Owners, and other top executives on Social Media and how it is changing their world right in front of them. Many see the signs and reluctantly agree they need to do something about it. Others still don’t and hope it will go away or flame…
OK, I already know, I haven’t posted anything for a while, I have already heard from many of my loyal readers. But there is a reason and some exciting news… Good news is that I have lots of posts drafted so these will start rolling out shortly – stay tuned. I have been talking to…
It’s always a treat when you get a chance to work with some very bright and awesome people doing some truly great things in our wonderful State of Washington. I get the chance to do that and become a part of the Washington Business Alliance. They are a great group of business leaders and the…
A few weeks ago I had the pleasure of sitting down and talking with a truly remarkable individual, Ron Dohr. He has a company called Dohr Family Business Consulting that you can check out to learn more about what he does. But as you all know, I don’t pretend to be a “reporter” and give…