I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
We just finished a weekend where there is tremendous hype about all the “Superbowl ads” and how awesome they are going to be and how we should almost watch the game for the ads. What about the game? Have we gotten to a point where the ads become more important to a larger and larger…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…
We all know the story… The Tortoise and the Hare…where the Tortoise starts out slowly but just keeps putting one foot in front of the other heading towards his goal, the finish line. Nothing too flashy or exciting, just one after another, after another, after another. Then there is the Hare, running forward, backwards, side…
I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” The answer is, not much. Word-of-Mouth embodies both STRATEGY and CULTURE. It is not something you wake up one day and say to yourself, “Maybe we should work on word-of-mouth today or this month as our new initiative.” Sadly, it just…
In the world today, you are either “Pimping” yourself, your company, or your products OR you are focused on “Helping” others so they can be more successful. Be honest with yourself and take a good look at what you do as a business or an individual. With the introduction of Social Media in the world,…
One of the blogs I regularly follow is Seth Godin. Why Seth? He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics. I was thinking the other day about a particular topic to talk about – how…
One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it. Take for example a relationship with someone. How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…