Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”. No, memorable is being the one that someone remembers to tell someone else about…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells. What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…
Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
I give hundreds of speeches a year to CEOs, Business Owners, and other top executives on Social Media and how it is changing their world right in front of them. Many see the signs and reluctantly agree they need to do something about it. Others still don’t and hope it will go away or flame…
I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” The answer is, not much. Word-of-Mouth embodies both STRATEGY and CULTURE. It is not something you wake up one day and say to yourself, “Maybe we should work on word-of-mouth today or this month as our new initiative.” Sadly, it just…
It was only a little over a year ago when being “fat and happy” was the way of life and people and their businesses were living the “good life”, like with Dany Mitchell, pictured with me, from Trattoria Mitchelli’s. Today, those same people are trying to survive – my how the world has changed and…