Category Archives: Creativity

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”.  No, memorable is being the one that someone remembers to tell someone else about…

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion.  The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells.  What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…

If you don’t believe me…listen to the kids!

I give hundreds of speeches a year to CEOs, Business Owners, and other top executives on Social Media and how it is changing their world right in front of them.  Many see the signs and reluctantly agree they need to do something about it.  Others still don’t and hope it will go away or flame…