Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
In the past year, in over 70 speeches we have given, there hasn’t been one where someone doesn’t ask the question about “what’s the ROI on Social Media?” Since our audience is primarily CEOs, Business Owners, Top executives and other Business Leaders, would you expect anything less? In the beginning, this used to make us…
From our consulting experience and countless engagements with CEOs and Executives, it is unanimous that Word-of-Mouth is the “most sought after” source of generating new business. OK, so maybe we didn’t have to do a ton of research just to state the obvious. But somebody had to say it – because most companies have forgotten…