I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
I had the privilege of speaking to a great group of marketing leaders from the Sr. Marketing & Operations Roundtable (MM&O) of SMPS in Seattle this week at the offices of KPFF Engineering. Generally my audiences are their bosses – the CEOs and Business Owners of companies and organizations. But today, I got to speak…
I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells. What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…
We just finished a weekend where there is tremendous hype about all the “Superbowl ads” and how awesome they are going to be and how we should almost watch the game for the ads. What about the game? Have we gotten to a point where the ads become more important to a larger and larger…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
A few weeks ago I had the pleasure of sitting down and talking with a truly remarkable individual, Ron Dohr. He has a company called Dohr Family Business Consulting that you can check out to learn more about what he does. But as you all know, I don’t pretend to be a “reporter” and give…
Last week I had a very interesting conversation with the CEO of a medium sized business that I thought was so interesting I wanted to share it with all of you readers out there in “WOM land”. It started off like a lot of conversations I have with top executives about social media – the…
Guardrails – I love that term because it is one of those that everyone gets as soon as you say it. It is all about helping us stay on course and might inflict a little damage but is preventing you from incurring a lot of damage. These are ABSOLUTELY necessary in social media. The purpose…
I was talking to my good friend and client, Michael Lee, the other day about blogging and what it takes for a business owner, CEO or any other top Executive like himself to be a consistent blogger. I thought the core of our conversation was so universal to other executives I wanted to share this…
As we repeatedly say in our seminars for business executives, social media is much faster, cheaper, and deeper than traditional media. These changes create game-changing opportunities for business. These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates…