People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may…
Category Archives: Blogging
A NEW Experience – Thanks Zino
I arrived at 6:30am last Thursday morning, September 17th at The Four Seasons Hotel in Seattle to get set up for the the Zino Society annual Zillionare event – their biggest event of the year. As usual, it was slated to be a fast paced, information packed and lively session where 28 entrepreneurs with a…
The often missed "Secret" to Blogging
I have been reading a number of articles, blog posts, twitter and other content on what others think is the “secret to successful blogging” and I am shocked! Most are missing the biggest value of blogging. Most believe that if you have something to say and it can’t be said in 140 characters (twitter and…
The Revolution reaches the New York Times
We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the…
Redmond Rotary – Great group…
Yesterday, Clay and I had the opportunity to speak at the Redmond Rotary luncheon about Social Media for CEO’s and Owners. It was well attended and we met some terrific folks. A special thanks to Steve Bozick from Loan Source and Brad Lehrer of Banners on a Roll for inviting us to come in and…
Business Examiner – A newspaper that "Gets It"…
Yesterday, Clay and I had the opportunity to speak for a second time to a great group of executives in Tacoma, WA – sponsored by the Business Examiner. Yes, that’s right, a newspaper is sponsoring seminars on Social Media. While it may seem like an oxymoron, especially with the rapid decline of newspapers these days,…
Our third seminar…
This past week we held our third seminar, “Social Media for CEO’s”. It was great because we had over 20 people in attendance (our largest crowd so far) and over half of them were individuals that were referred by someone else. We are really seeing the viral nature starting to work and the WOM (word…
Blogging is here to stay – says Wharton…
Many people are asking me if “blogging” is just the latest “FAD” that will be gone tomorrow. The simple answer is, “No way, it is here to stay and will do nothing but flourish.” Don’t believe me? Wharton, one of most respected names in business schools, has numerous articles supporting the claim that not only…