There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…
Last week I had a very interesting conversation with the CEO of a medium sized business that I thought was so interesting I wanted to share it with all of you readers out there in “WOM land”. It started off like a lot of conversations I have with top executives about social media – the…
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
I was talking to my good friend and client, Michael Lee, the other day about blogging and what it takes for a business owner, CEO or any other top Executive like himself to be a consistent blogger. I thought the core of our conversation was so universal to other executives I wanted to share this…
While this is mainly aimed at CEOs and other top Executives that blog, it is applicable to anyone and everyone that considers themselves to be a “blogger” – whether personal or business. Social Media has turned the world upside down, sideways, and any other direction you can think of – it is truly a revolution. …
Knowing how much we support blogging and that we talk about it as the “Cornerstone” of Social Media, I thought it would be appropriate to give you the scientific formula for what it takes to become a “Famous Blogger”, courtesy of Dave Walker. Leave me a comment if you have any thoughts about improving upon…
People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may…
I arrived at 6:30am last Thursday morning, September 17th at The Four Seasons Hotel in Seattle to get set up for the the Zino Society annual Zillionare event – their biggest event of the year. As usual, it was slated to be a fast paced, information packed and lively session where 28 entrepreneurs with a…