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“I Can’t Wait to See Your Next Promotional Ad…”

 May 7, 2016

By  Blaine Millet

Said NO. ONE. EVER.

No audience has ever asked for this…yet it’s what we keep giving them.

Why?

It can’t be that we are that clueless to think they really want it…

It can’t be that we just don’t know what else to do…

It can’t be that it’s just what we have always done so we need to keep doing it…

It can’t be that we think getting a .01% return is OK…

It can’t be because we don’t understand our audience well enough to give them something that would be helpful…

Or can it!!!

Blaine Millet

Follow me here

About the Author

Blaine is an author, speaker, and President of WOM10. He is a thought leader in the area of Customer Obsession and generating massive Word-of-Mouth for organizations. He has a laser focus on helping companies become "REMARK"able where their customers do their marketing for them.

  1. Somehow push marketing is the default pattern for most. Nobody likes to receive it, it’s not appropriate, timing is never right, and every stat shows it doesn’t work. So it’s a good question that demands an answer.

    Maybe we could get folks interested in what we have to say by paying it forward.. Give them something to think about without any expectation of gain or any sort of quid pro quo.. Educate them. Maybe they would find it of interest and opt-in by choice. I wonder if that approach would work?

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