Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”. No, memorable is being the one that someone remembers to tell someone else about…
With the upcoming 4th of July holiday coming up, it made me think of the parades and fanfare that goes on around this terrific holiday. But it also made me start thinking about the “noise” level that accompanies these events. Then it hit me… With all the companies I talk to about social media, by…
“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
It happened again last week…when I was giving a speech, someone asked me who was using social media because they thought their target audience wasn’t a big user. Guess again…but that’s a topic for another day. The question I came back and asked them was, “Who is their demographic, and social media aside, do they…
Everyone in business and beyond knows the meaning of “using a Silver Bullet” – where you use something very valuable to get something else very valuable, like a reference to get new customer/client. It is usually used in the regard to getting a reference from someone who you can’t ask too frequently so when you…
The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
HAPPY MOTHERS DAY to every mother out there – what a beautiful day we have been blessed with to honor our mothers, wives, grandmothers, mother-in-laws, and any other mother you know that deserves to be honored today! My message is simple today… For one day of the year (at least) stop telling everyone how wonderful…