Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
We just finished a weekend where there is tremendous hype about all the “Superbowl ads” and how awesome they are going to be and how we should almost watch the game for the ads. What about the game? Have we gotten to a point where the ads become more important to a larger and larger…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Take a look at this list of companies ragan.com shared on their blog, “Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…